Struggling to Write Emails for Your Leads? The Prompt You Need for a 12-Month Nurture Sequence Is in This Blog Post

One of the biggest challenges we see when setting up email systems for clients isn’t the tech. It’s not deliverability. It’s not even writing the first email.

It’s this:

“I don’t know what to send after the first couple of emails.”

Whether you run a service business, consultancy, gym, or martial arts club — you’ve likely had people enquire, maybe even attend a trial, but not come back.

You don’t want to pester them. But you also don’t want to disappear from their inbox completely.

That’s where a monthly email nurture sequence comes in — and where ChatGPT can save you hours of staring at a blank screen.

The Real Problem: What Do I Say That Isn’t Just “Buy Now”?

Most business owners aren’t professional copywriters. Even if you’re brilliant at what you do, writing regular emails that are helpful, relevant, and non-salesy can feel overwhelming.

What usually happens:

• You stop sending emails entirely

• Or you only email when you’ve got something to sell

But here’s the truth: consistency builds trust. The businesses that keep showing up — even just once a month — are the ones that stay top of mind when the prospect is finally ready to take action.

The Inspiration: They Ask, You Answer

This entire philosophy is rooted in the book They Ask, You Answer by Marcus Sheridan. If you haven’t read it yet, it should absolutely be next on your reading list.

The core idea is simple:

If your customers are asking questions, your job is to answer them — clearly, consistently, and helpfully.

That’s the mindset that powers great nurture content. You’re not trying to push people. You’re helping them move forward when the time is right — and being the business they trust when they do.

Click Here to get your copy of They Ask, You Answer (Note: this is a non-commission based link)

The Shortcut: Let ChatGPT Plan It For You

You don’t need to brainstorm 12 emails from scratch. You can use ChatGPT to generate a full year of value-adding email ideas in minutes.

Here’s the exact prompt we recommend:

💬 Copy & Paste This Prompt:

“I run a [type of business] and want to send one email per month to prospects who enquired but didn’t buy. Please create a 12-month email content plan with engaging, helpful topics that build trust, educate the reader, and position me as an expert — without being pushy or salesy. Make each topic interesting, light in tone, and focused on delivering value.”

ChatGPT will return a list of 12 topic ideas tailored to your business and audience. You can then say:

“Now write email #1 in a friendly, professional tone. Keep it under 300 words. No hard sell — just helpful, interesting content.”

Repeat for each topic, and your nurture sequence practically builds itself.

Have You Got the Right System to Use This?

Even with great content, you still need the right setup to deliver your emails consistently and monitor performance.

Ask yourself:

• Can I send emails automatically — without remembering each month?

• Can I track opens, clicks, and replies to see what’s working?

• Are my emails helping to build long-term trust with the right people?

If the answer is “not really,” it may be time to rethink what you're using behind the scenes.

We’ve found that platforms like HighLevel (Click here for a HighLevel Demo) are ideal for small businesses that want to automate their nurture emails, manage contacts, and measure what’s working — all from one place.

At MarketerM8, we’ve created a ready-to-use Snapshot designed specifically for long-term nurture sequences. It’s around 80% complete out of the box — with the workflows, logic, and structure already mapped out. All it needs is your content.

And the best part? It’s flexible.

We don’t believe in a one-size-fits-all setup. Whether your ideal rhythm is once a week, once a month, or even once every 6 months for the next 5 years — we can help you shape the system around the way your business actually operates.

Our goal isn’t just to give you a template — it’s to teach you how to control it. So if your nurture approach is slow and steady, rapid-fire, or anything in between, we’ll help you shape the workflows to suit.

Final Thought

The best nurture sequences aren’t pushy. They’re patient.
They don’t shout. They show up.
They don’t sell. They help.

And now, with a prompt, a plan, and the right system, you can finally put something consistent in place — without all the effort.

Start small. Stay useful. Keep showing up.