How Do I Send Confirmation Emails, SMS and Follow-Up Reminders to Prospects Who Have Booked My Services?
A simple UK guide for automating confirmations, reminders and follow up without juggling five different tools
One of the biggest headaches for UK service businesses is staying on top of confirmations, reminders and follow-up. Once someone books your service, your system needs to do three things fast and reliably:
Send an email confirmation
Send an SMS confirmation
Send reminder messages before the appointment
Most business owners try to patch this together with a mix of booking tools, email software, SMS platforms and spreadsheets. It works for a while, but eventually things break down, reminders get missed and no shows creep up.
So the question I hear most often is:
"How do I send confirmation emails and SMS reminders to prospects who have booked my services, all in one place?"
Let’s look at the most popular UK option that people usually start with and then compare it with the system that simplifies everything for good.
The popular option: Mailchimp
Mailchimp is one of the most recognised email platforms in the UK. Businesses often start with it because it seems like the easiest way to send booking confirmations and simple automation.
What Mailchimp offers
Email confirmation sequences
Basic automation
Contact segmentation
Drag and drop email builder
Limited booking and reminder workflows
A 500 contact free tier
The commonly used Standard plan sits around £25.26 per month depending on your contact count and features. This tier includes a moderate level of automation and more templates, but costs grow as your contacts grow.
Mailchimp’s pricing scales with your list size which means as your business grows, your bill grows too. Each user you add also impacts your plan because additional collaboration features require upgrades.
Where Mailchimp struggles for service based businesses
Mailchimp is built primarily for email campaigns, not operational workflows like appointment follow up.
No built in SMS
No built in calendar or booking confirmation system
No built in pipeline or CRM
No unified customer timeline
Automations get restricted unless you upgrade
Scaling your contact list increases your bill
It does a job, but only a fraction of the job that service businesses need today.
The better option for UK service businesses: HighLevel via MarketerM8
If you want confirmation emails, SMS reminders, booking triggers and follow up sequences all in one system, HighLevel is built for exactly this.
HighLevel connects your booking calendar, CRM, reminders, email and SMS into one automated flow. No bolt ons. No add ons. No juggling between tools.
What HighLevel gives you
Unlimited contacts
Unlimited users
Email confirmations
SMS confirmations
Pre appointment reminders
Post appointment follow up
Custom workflows
Booking calendar included
Pipeline tracking
Full CRM
Unified inbox
Everything sits in one place which means you send confirmations, reminders and follow up without needing additional tools.
Pricing through MarketerM8
£97 per month
Unlimited users
Unlimited contacts
No seat based pricing
Optional usage based credits
Emails: £8 per 10,000 emails
SMS: 6p per 160 characters
These email and SMS prices are only available through the MarketerM8 Agency Plan which makes HighLevel significantly more cost effective than standalone email and SMS platforms.
Why UK service businesses prefer this setup
Your booking triggers email and SMS automatically
Your customer journey is tracked in one system
Your team all share the same CRM
No more missed reminders
No more manual follow up
No scaling costs when your contact list grows
HighLevel replaces Mailchimp, your SMS platform, your booking tool, your CRM and your pipeline system with one unified platform.
How a typical workflow looks in HighLevel
A prospect books a service through your calendar.
They instantly receive an email confirmation.
They instantly receive an SMS confirmation.
24 hours before their appointment, they get an SMS reminder.
2 hours before, they get a final reminder.
After the appointment, they receive a follow up email.
If they do not reply, automated re engagement begins.
Your CRM and pipeline update automatically.
Every team member sees the full customer timeline.
You do none of the manual follow up.
HighLevel handles it for you.
Final thoughts
Mailchimp is a great tool for email campaigns, but it is not designed to manage the full customer journey for service based businesses. Once you need SMS, reminders, booking logic and proper follow up, the limits become clear.
HighLevel with MarketerM8 gives UK businesses unlimited users, unlimited contacts and full email and SMS automation for a fixed price.
If you are tired of stitching tools together and you want a single system to run confirmations, reminders and follow up properly, HighLevel is the answer.
Your next steps: three clear options
You now have three practical choices.
1. Book a discovery call with the MarketerM8 team
If you want the simplest path with UK support and a complete setup done properly, book a discovery call.
👉 https://www.marketerm8.com/book-a-call
We will build your confirmation, reminder and follow up system for you.
2. Go directly to HighLevel and buy the software yourself
You can purchase HighLevel for £97 per month and try to build everything manually. It works, but expect a learning curve and plenty of trial and error.
👉 https://www.gohighlevel.com/?fp_ref=ghl700311
3. Do nothing and continue juggling five separate tools that do not talk to each other
This usually leads to missed reminders, confused customers, higher no show rates and admin overload. Software should make your life easier, not harder.
