Why Grassroots and Non-League Football Teams Need a CRM (and Which One to Choose)
Running a grassroots or non-league football team is no small feat. You’re not just managing players—you’re juggling fixtures, subs, registrations, parents, volunteers, pitch bookings, fundraising, sponsorship, communications… and usually all while working another job.
It’s time to ditch the spreadsheets and WhatsApp chaos.
What you need is a CRM: a Customer Relationship Management system designed to keep everything in one place—organised, efficient, and automated.
✅ What Can a CRM Do for Your Club?
Whether you’re running a Sunday league side or a step 5 non-league club with a youth setup, a CRM can help you:
Track player and parent details
Send match reminders by SMS or email
Manage payments and registration renewals
Organise fundraising campaigns or events
Track sponsorship leads and relationships
Automate admin tasks to free up your evenings
Build a database of fans for merch or ticket sales
You may think this sounds overkill for your club. But if you’ve ever had to chase 14 parents the night before a game, or find a payment from three months ago, you’ll know it isn’t.
💡 CRM Options for Grassroots and Non-League Clubs
Here’s a breakdown of CRM options suitable for grassroots and non-league football clubs, with pricing, pros and cons.
🧠Why HighLevel (via MarketerM8) Might Be the Best Fit
HighLevel is trusted by businesses to run marketing, sales, and communication—so why not apply the same tech to football clubs?
With HighLevel, you can:
Automatically email parents when registrations are due
Text your whole team when the pitch changes
Send sponsorship proposals from a custom-built funnel
Create fan engagement automations for your growing club
We offer a ready-made HighLevel setup designed for non-league and grassroots clubs, and we’ll help you implement it, step by step.
🎯 Final Thought: You Run a Club—Not a Spreadsheet
Your time is valuable. So is your club’s reputation and momentum. A CRM isn’t just for big clubs—it’s for smart ones.
Start building better systems now and you’ll thank yourself come pre-season, cup finals, or that late-night pitch cancellation.
🚀 Ready to Modernise Your Club?
Book a free call and let us show you how a CRM like HighLevel can take your club to the next level—without costing a fortune.
