Stop Wasting Your Ad Spend – Nurture Every Lead Until They’re Ready to Buy

If you’re running Facebook or Google Ads to bring in leads, you’re already investing serious time and money to get those clicks. But here’s a question that might make you wince:

How many of those leads do you only contact once or twice before moving on?

If your answer is “most of them”, then you could be letting thousands of pounds in potential sales slip through your fingers.

The Big Problem: Leads Aren’t Always Ready Today

When someone fills in your form after seeing an ad, it doesn’t always mean they’re ready to buy immediately.

• They might still be researching.

• They might not have the budget right now.

• They might be waiting for the right time.

Here’s the reality we’ve seen time and time again at MarketerM8:

Most of the time, it takes 8–12 points of contact – whether by email, SMS, or both – before a new lead is ready to purchase your product or service.

If you stop contacting them after a couple of follow-ups, you’re effectively giving up on 80% of your future sales – and leaving the door wide open for a competitor to swoop in later.

The MarketerM8 Solution: Ads + CRM in One Place

At MarketerM8, we use GoHighLevel’s Ad Manager to connect Facebook and Google ad campaigns directly to your CRM. That means:

• Every single lead is automatically stored in your database.

• No more spreadsheet exports or lost enquiries.

• You can set up automated email and text follow-ups to keep in touch for months – or even years.

We know this works because we’ve done it ourselves. One of our newest clients first enquired three years ago. Because they were in our CRM and we sent them a short, relevant email every few months, they didn’t forget us. When they were finally ready to buy, they came straight to us – no shopping around, no hard sell.

Why This Matters to Your Bottom Line

When your ads feed directly into your CRM and you’ve got a follow-up system in place, you stop wasting money chasing “quick wins” and start building a pipeline of future sales.

You might not close them all today – but over the next 6, 12, or even 60 months, those leads can become some of your most valuable customers.

📺 Want to see exactly how to set this up?
We covered the whole process in our recent GoHighLevel Ad Manager workshop.
👉 Click here to watch the full training now