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New Advanced Automations in GoHighLevel Are a Game-Changer

November 27, 20255 min read

What the LevelUp 2025 Summit Revealed About the Future of CRM Automation

At the LevelUp Summit in Dallas, GoHighLevel introduced a significant evolution of its automation engine. This update is one of the most important changes since the platform launched, especially for agencies and SMEs that rely on smart, predictable automation.

The new visual automation builder brings GoHighLevel much closer to Keap’s well-known campaign builder. The major difference is that GoHighLevel offers this level of power with unlimited contacts and unlimited users, and through MarketerM8, HighLevel is available from only £97 per month. Keap, by contrast, increases in price as your database and user count grows.

In this article, we will explore how the new HighLevel automations work, how they compare with Keap’s campaign builder and why this matters for businesses seeking scalable CRM automation at a predictable cost.


HighLevel’s New Advanced Automations Explained

The latest update introduces a drag-and-drop visual canvas that allows you to design complete customer journeys in one place. It replaces the linear workflow approach and delivers far more control and clarity.

Key improvements include:

  • A canvas where all steps in the customer journey can be viewed together

  • Multi-path branching logic

  • More flexible triggers and actions

  • Faster loading for larger workflows

  • Better visibility of tags, sequences, pipelines and timing

  • AI-powered improvements to refine automation logic

The result is a more intuitive and more powerful automation environment. For many agencies, this brings HighLevel into the same category as Keap’s visual campaign builder.


How the New Builder Compares to Keap’s Campaign Builder

Keap has long been respected for its visual campaign builder. It allows you to drag and connect sequences, tags, triggers, goals and outcomes on a single screen. Many businesses chose Keap for this one feature.

GoHighLevel’s new automation engine closely mirrors that experience. It offers the same visual clarity and multi-path logic, but it removes the scaling limits that Keap still applies.

HighLevel’s approach is designed for agencies and growing businesses that need the freedom to scale their contacts and team without penalty. With unlimited contacts and unlimited users built into the plan, it unlocks far greater flexibility for growing organisations.


Keap vs HighLevel Pricing - Updated and Accurate Comparison

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Why this matters:

  • Keap increases in cost as you grow

  • Contacts and user counts both raise pricing tiers

  • HighLevel via MarketerM8 remains fixed at £97 per month

  • You can scale without changing plans or paying per contact

For most growing SMEs and agencies, this difference becomes significant. A business that grows from 1,500 to 10,000 contacts in Keap will see a noticeable increase in cost. HighLevel avoids that entirely.


The Business Impact for Agencies and SMEs

1. Unlimited scale for a predictable cost

HighLevel’s unlimited contacts and users allow businesses to grow without fear of hitting a pricing wall.

2. More sophisticated automations

The new visual builder supports complex, multi-branch automation for lead capture, nurture, sales, re-engagement and onboarding.

3. Reduced tool switching

Businesses using Keap purely for its campaign builder can now consolidate into HighLevel.

4. Better economics for agencies

If you manage multiple clients, unlimited users removes the need for expensive seat licences.

5. A competitive tool that removes long-term constraints

HighLevel’s new automation engine now matches the visual capability of Keap, while avoiding the cost scaling model Keap still uses.


Who Will Benefit Most From HighLevel’s Upgrade?

This upgrade is ideal for:

  • Agencies managing multiple clients under one platform

  • Businesses hitting contact limits in Keap

  • Teams who need multiple user accounts without per-user fees

  • SMEs seeking a predictable monthly cost

  • Organisations wanting a visual automation builder without scaling penalties

If your contact list is growing or you plan to expand your team, HighLevel becomes a far more cost-effective option.


Final Thoughts

GoHighLevel’s new advanced automations bring the platform much closer to Keap’s respected campaign builder. The key difference is economic. Where Keap charges more as you grow, HighLevel remains fixed. With unlimited contacts, unlimited users and a powerful new automation canvas, HighLevel has quickly become one of the most scalable CRM-automation options for SMEs and agencies.

At MarketerM8, we have hands-on experience migrating clients from Keap to HighLevel. We know how to rebuild campaigns, map automation logic, protect your existing data and ensure the transition is smooth. If you are considering the move, we would be happy to help you plan the migration and make sure nothing gets lost in the process.

If you are currently using Keap or another tiered CRM, this is an ideal time to review your automation setup.


Your Next Steps – Three Options

You now have three clear paths depending on what you want for your business:

Option 1 – Work with MarketerM8

Book a discovery call with our team and we will walk you through the smartest way to migrate from Keap to HighLevel, rebuild your automations and remove the scaling limits in your current system.
👉 Book your discovery call: https://www.marketerm8.com/book-a-call

Option 2 – Go to HighLevel and buy directly

If you prefer to set everything up yourself, you can purchase a HighLevel account directly using our affiliate link below. You will still benefit from all the advantages of HighLevel’s unlimited users and unlimited contacts.
👉 Buy HighLevel directly using this link: https://www.gohighlevel.com/?fp_ref=ghl700311

Option 3 – Do nothing

You can continue using Keap with its current limits. Just be aware that as your business grows, so does the price. More contacts mean higher fees. More users mean more added cost. Over time, this becomes a significant expense compared with the fixed £97 per month HighLevel plan through MarketerM8.


Written by Atticus Mills - Marketing Consultant at MarketerM8 and AI Implementation Specialist at AI-M8

Marketing consultant at MarketerM8. I help small businesses and agencies get more out of their CRM systems and marketing automation - specifically with HighLevel. I’m all about practical strategies that actually work in the real world, not just theory. If you’re looking to simplify your marketing tech and grow more efficiently

Atticus Mills

Marketing consultant at MarketerM8. I help small businesses and agencies get more out of their CRM systems and marketing automation - specifically with HighLevel. I’m all about practical strategies that actually work in the real world, not just theory. If you’re looking to simplify your marketing tech and grow more efficiently

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