Where Is the AI Employee in HighLevel?
(And Why It Might Be the Smartest Hire You Make This Year)
If you’ve been exploring HighLevel recently — or working with a provider like MarketerM8 — you’ve likely come across the term AI Employee.
It’s a powerful new feature set designed to help businesses handle calls, messages, lead capture and bookings — all automatically. But there’s one common question we keep hearing:
“Where is the AI Employee in HighLevel? I can’t see it anywhere.”
Let’s clear that up — and show you why this might be one of the most important tools your business adopts this year.
So… Where Is the AI Employee?
The AI Employee isn’t a single app or menu item inside HighLevel. You won’t find a tab labelled “AI Employee” in the usual places like Automations or Opportunities.
That’s because the AI Employee is actually a collection of powerful AI tools being built directly into the core of the HighLevel platform — across:
Phone systems (Voice AI)
Website and social chat (Conversation AI)
Workflows
Reviews
Funnel builders
Content tools
It’s not a standalone product — it’s a smart layer across the whole system, designed to work in the background and do the work of a human assistant, 24/7.
What Is the AI Employee?
The HighLevel AI Employee is an always-on virtual assistant that uses artificial intelligence to engage leads, answer questions, book appointments, and even follow up — without any human input.
It’s ideal for small businesses who:
Don’t want to miss leads out of hours
Need help handling repetitive calls and messages
Want to book more appointments, faster
Are looking to automate more of their front-end customer journey
Let’s look at the two most used AI Employee features:
🔹 Conversation AI (Live Chat Assistant)
Conversation AI handles incoming messages via:
Your website chat widget
Facebook Messenger
Instagram DMs
Google Business Messages
It responds instantly using data from your business, captures leads, answers questions, and can book calls straight into your calendar.
🔹 Voice AI (Phone Assistant)
Voice AI picks up your business phone line 24/7 and speaks in a natural, human-like voice. It can:
Answer questions (“What are your hours?”)
Take messages
Capture lead details (name, email, phone)
Book appointments
Route urgent calls to your team
It’s like having a receptionist who never takes a break — and always shows up.
💰 AI Employee Pricing (via MarketerM8)
We offer two flexible pricing options, depending on how your business wants to use AI.
This plan is perfect for businesses just starting with AI or with moderate usage.
2. Unlimited AI Plan: $215/month
Our Unlimited Plan gives you full access to all AI features — without worrying about usage limits.
Includes:
Unlimited Voice AI
Unlimited chat via Conversation AI
Unlimited review requests
Unlimited content generation
Unlimited funnel creation
Unlimited AI workflow tasks
One flat monthly fee. No usage tracking. Ideal for businesses ready to go all-in on automation.
Why Are Small Businesses Turning to HighLevel?
More and more small and medium-sized businesses are switching to HighLevel — not just for its CRM and marketing tools, but because of what the AI Employee can now do for them:
✅ Respond instantly to leads — even after hours
✅ Qualify enquiries automatically
✅ Book appointments without admin time
✅ Reduce missed calls
✅ Automate FAQs, messages, follow-ups, and more
✅ Free up your team for higher-value work
Instead of hiring more staff, many business owners are now letting the AI Employee handle the front-end — while they focus on growth.
Want to See the AI Employee in Action?
We’re running a free live workshop to show you exactly how the AI Employee works inside HighLevel, what it can do for your business, and how to set it up the right way.
👉 If you’re curious and want to learn more, sign up here:
https://page.marketerm8.co.uk/13-booking-page-ai-employee
You'll see it live, get your questions answered, and leave with practical next steps — no tech knowledge needed.
