The Top 7 Questions Asked About the LeadConnector (HighLevel) App
If you’ve recently signed up for HighLevel or you're working with a HighLevel agency like MarketerM8, you may have come across something called the LeadConnector app. Understandably, it raises a few questions.
I get asked about it all the time by business owners—so here’s a simple breakdown of what it is, what it does, and why it’s important.
🟩 First of All – What Is LeadConnector?
LeadConnector is the mobile app (and backend system) used by HighLevel to allow white-label users and clients to access their accounts.
If your marketing agency uses HighLevel to manage your CRM, emails, automations, and more – LeadConnector is likely the app you’ll be using to manage leads, respond to messages, book appointments and stay on top of your pipeline on the go.
Think of it like this:
HighLevel is the engine under the bonnet.
LeadConnector is the dashboard that lets you drive it from your phone.
🔍 Is It Safe and Legit?
Yes – 100%.
LeadConnector is published by HighLevel themselves and powers tens of thousands of businesses. It’s the app you’ll find in the Apple App Store and Google Play when you're not using a fully custom-branded version of HighLevel.
You might see "LeadConnector" listed as the sender of appointment notifications or text messages – this is perfectly normal and part of how white-labelling works.
📲 Why Don’t I See My Company Name on the App?
This is another common one.
Unless your agency has created a fully branded mobile app just for your business, you’ll be using the generic LeadConnector app. Once you log in, you’ll see your company name and details inside.
The app itself is just a container – once you’re in, it’s your CRM.
💡 What Can I Actually Do Inside the LeadConnector App?
Plenty! LeadConnector gives you access to most of the key HighLevel features from your phone. You can:
Respond to leads via text, email, Facebook, WhatsApp or Instagram DMs – all in one place
View your pipeline and move deals between stages
Book and manage appointments
Send and receive payments (if enabled)
Track tasks and activity
Receive notifications instantly so you never miss a lead
It’s like having your sales assistant in your pocket.
🤷♂️ Why Is My App Asking for a "Location"?
The LeadConnector app uses locations to identify which account you’re logging into.
If you’re working with more than one business (like some franchises or multi-location clinics), you may see a list of locations to choose from.
If you're only working with one business – just tap it and go!
🧑💼 Why Do Some Agencies Rebrand It?
Some agencies want a fully white-labelled experience, so they go the extra mile and create a custom version of the app with their own name and branding.
🤖 Can I Still Get Support if I’m Using LeadConnector?
Absolutely. Whether you're using LeadConnector or a custom-branded app, you’re still using HighLevel underneath – and if you’re working with us at MarketerM8, we provide all the guidance, training and support you need.
✅ Final Thoughts from MarketerM8
The LeadConnector app is one of the best-kept secrets in CRM software. While the name might be unfamiliar at first, it’s a rock-solid tool that gives you full control of your business communication and sales pipeline from your phone.
As a HighLevel expert here in the UK, I’ve helped dozens of business owners get up and running with it – from accountants and therapists to property professionals and trades.
And if you're curious how the LeadConnector app can be set up specifically for your business...
