How Do I Manage Both My Customers and Prospects in One Place?
Why UK SMEs are switching from HubSpot to HighLevel to run their entire customer journey in one system
One of the biggest pain points I hear from UK business owners is this:
“How do I manage both my customers and my prospects in one place without using five different tools?”
Most SMEs start with spreadsheets.
Then they bolt on a CRM.
Then they add email software.
Then calendars.
Then a sales tracker.
Then automation.
Before long, they’re juggling half a dozen platforms that don’t talk to each other.
This is why so many UK businesses end up looking at HubSpot. It’s polished, popular and has a free tier. But once you dig into the reality of HubSpot pricing – especially the “per seat” model – most SMEs realise it’s not built with small UK teams in mind.
Let’s break down why.
Why HubSpot is the popular choice in the UK right now
HubSpot has done a great job positioning itself as the go-to CRM for growing companies. It’s well-designed, widely used, and feels easy to adopt at the start.
But most UK SMEs only see the Starter price when they first compare CRMs.
HubSpot Starter costs:
👉 $15 per month, per seat (billed annually)
That’s about £12 per user, per month – which sounds reasonable… until you look at what’s actually included.
What the HubSpot Starter plan includes
Basic contact management
Simple email marketing
Limited reporting
Basic forms
Basic live chat
Limited landing page tools
No advanced automation
No custom pipelines
No multi-team tools
No deep integration flexibility
This is fine if you’re a solo founder.
But the moment you add a team of 3, 5, or 10 people?
Costs multiply quickly.
A team of 8 people on HubSpot Starter costs:
£12 × 8 = £96/month
Billed annually: £1,152 per year
And remember, this is the basic tier with limited automation and CRM functionality.
If you want anything more advanced (automations, workflows, sequences, custom reports), you must upgrade to:
👉 HubSpot Professional: ~£740/month
This is why so many UK SMEs start with HubSpot and eventually start looking for a simpler, more affordable alternative.
The smarter option for UK businesses: HighLevel (via MarketerM8)
HighLevel solves the core problem that UK SMEs keep running into:
It manages both your prospects and customers across the entire journey – all in one system.
No bolt-ons.
No per-seat pricing.
No additional subscriptions.
And with the MarketerM8 Agency Plan:
👉 £97 per month – unlimited users
This is where the difference becomes huge.
What HighLevel includes (that HubSpot locks behind higher tiers):
Full CRM
Unlimited contacts
Unlimited users
Visual pipelines for sales & fulfilment
Automation workflows
Email campaigns and broadcasts
SMS marketing
Appointment scheduling
Pipe tracking
Funnels and landing pages
Website builder
Reputation management
Social media planner
Unified inbox
Forms and surveys
Course hosting
Payment pages
AI tools and automation
Instead of duct-taping tools together, you get one system that covers:
Prospecting → Lead nurture → Sales tracking → Onboarding → Customer management → Repeat sales
All under one login.
The cost comparison: HubSpot vs HighLevel (UK pricing)
HubSpot Starter
£12 per user/month
Limited features
Annual contract
£96/month for a team of 8
upgrades for automation
add-ons for marketing tools
With upgrades, many SMEs quickly hit £300–£600 per month.
HighLevel via MarketerM8
£97/month
Unlimited users
All tools included
UK-based support
Cancel any time
No surprise upgrades
Whether you have 1 team member or 30, HighLevel stays £97 per month.
For UK SMEs trying to reduce software bloat, this is a game-changer.
Why UK businesses trust MarketerM8 with HighLevel setup
HighLevel is powerful, but powerful tools need the right configuration. That’s where we come in.
As the UK HighLevel experts, MarketerM8 helps you:
Build a CRM that fits your real customer journey
Set up pipelines for both prospects and customers
Automate lead nurture, follow-up and onboarding
Replace multiple tools with one unified workspace
Train your team to use HighLevel properly
Create landing pages and forms that feed directly into your CRM
Manage your whole business in one clear dashboard
We understand UK markets, UK sales cycles, and UK customer expectations.
You’re not dealing with US-style support or generic templates.
You get UK-specific help from people who implement HighLevel every day.
Who HighLevel is perfect for
From the hundreds of businesses we speak to, HighLevel is ideal for:
UK coaching & consulting businesses
Trades and property services
Agencies and freelancers
Fitness professionals
Local businesses who need better customer tracking
Small teams who collaborate on leads
SMEs who want to cut software costs
Business owners who want automation to “just work”
If your team works with both prospects and existing customers, HighLevel gives you both – in one system – with none of the per-user charges.
Your next steps: three clear options
Now that you know how to manage both prospects and customers in one system, you have three choices:
1. Book a discovery call with MarketerM8 – the UK’s HighLevel experts
If you want the simplest path – with setup help, automation, and a clean, guided migration – book a call.
👉 https://www.marketerm8.com/book-a-call
2. Go directly to HighLevel and learn it yourself
You can subscribe to HighLevel’s £97/month plan and build everything from scratch.
It works – but expect a learning curve and a few weeks of testing.
👉 https://www.gohighlevel.com/?fp_ref=ghl700311
3. Do nothing and stay with multiple, disconnected tools
You can keep juggling spreadsheets, HubSpot, calendars, email apps and task managers.
But this usually leads to missed opportunities, higher costs and more admin.
Software should make your life easier – not harder.
