What Is an Online Business Manager?
Running a business is more complex than ever. Between managing operations, staff, marketing, technology, and client relationships, it can quickly feel overwhelming. Many entrepreneurs eventually reach a point where they need more than just task-based help — they need someone to oversee entire projects and keep the business moving forward. That’s where an Online Business Manager (OBM) comes in.
Defining an OBM
An Online Business Manager is a professional who works remotely to manage the operations of a business. Unlike a Virtual Assistant (who typically executes tasks), an OBM focuses on strategy, management, and systems. Their job is to make sure the day-to-day runs smoothly while helping the business owner stay focused on growth.
In simple terms: if a VA is the doer, an OBM is the organiser, manager, and implementer.
What Does an OBM Do?
The role of an OBM is broad, but it generally covers four main areas:
Project Management – overseeing key initiatives like launches, marketing campaigns, or new systems.
Operations Management – ensuring processes, systems, and team communication are working efficiently.
Team Management – coordinating VAs, freelancers, or employees so everyone knows their role.
Metrics & Accountability – tracking results and making sure the business is moving towards its goals.
An OBM often acts as the “second-in-command” for a business owner, bridging the gap between vision and execution.
Why Hire an Online Business Manager?
Business owners often bring in an OBM when they:
Feel stuck working in the business rather than on it.
Have multiple team members and projects that need coordination.
Are planning for growth but lack the systems or accountability to scale.
Want to focus on vision, strategy, and revenue while delegating the rest.
Hiring an OBM is less about saving time (as with a VA) and more about building structure and momentum.
OBM vs Virtual Assistant
It’s easy to confuse the two, but here’s the key difference:
Virtual Assistant (VA): Task-focused. Executes the work given to them.
Online Business Manager (OBM): Management-focused. Creates plans, oversees tasks, and ensures projects are delivered.
Many businesses hire a VA first, then move to an OBM when they’re ready to scale.
Final Thoughts
An Online Business Manager can transform the way a business runs. By taking ownership of operations and project management, they allow the business owner to step into the role of leader and visionary — instead of getting bogged down in the day-to-day.
If you’re juggling too many moving parts and need someone to keep your business on track, working with an OBM could be the next logical step.
At MarketerM8, we regularly partner with OBMs who want to help their clients implement smarter systems and marketing automation with HighLevel. If you’d like to learn more about how MarketerM8 can us used as an OBM, we cover all aspects of the software on our YouTube Channel by clicking here.
Equally, we run weekly, live, free HighLevel Workshops which are interactive and a laugh. Check out our workshop menu below.
