What Is GoHighLevel and Why It’s the Platform Behind Thousands of SaaS Startups

How GoHighLevel became the foundation for a new generation of digital agencies and SaaSpreneurs

If you’ve looked into marketing automation or SaaS in the past year, you’ve probably come across GoHighLevel.

What began as a powerful CRM for agencies has become the backbone of thousands of software-based businesses and SaaS startups worldwide – including every participant in our own MarketerM8 SaaSpreneur Program.

GoHighLevel isn’t just another tool. It’s the infrastructure that powers modern agency automation and enables entrepreneurs to build recurring-revenue businesses with confidence.

Let’s explore why it’s become the go-to platform for SaaSpreneurs across the globe.

What Is GoHighLevel?

GoHighLevel (often shortened to HighLevel) is an all-in-one CRM and marketing automation platform designed specifically for agencies, consultants, and service businesses.

It combines tools that most businesses pay for separately – CRM, email, SMS, funnels, booking systems, automations, and analytics – into one connected system.

With HighLevel, you can:

• Manage leads and clients in one central dashboard

• Automate follow-ups, messaging, and workflows

• Create landing pages, websites, and forms

• Run campaigns and track results

• Sell courses, memberships, or recurring products

• Deliver better client experiences, faster

In short, it’s an agency tech stack in one place – scalable, flexible, and completely white-label.

👉 Learn more in our HighLevel Workshops: https://www.marketerm8.com/workshops-main

Why So Many Startups Use HighLevel

HighLevel has become the backbone for a new generation of automation agencies and SaaS startups for three main reasons.

1. It’s White-Label Ready

HighLevel lets you brand the entire system as your own software.
You can change the name, logo, domain, and colours so clients log into your platform, not HighLevel’s.

This means you can launch a fully functional SaaS business instantly – without coding or development costs.

2. It’s Built for Automation

HighLevel’s workflow builder lets you automate almost anything: lead capture, onboarding, reminders, reviews, and pipeline management.

For agencies and SaaS entrepreneurs, this means more consistent delivery, fewer manual tasks, and faster results.

3. It Scales Effortlessly

HighLevel grows with your business. You can add new clients, create sub-accounts, and manage everything from one dashboard.

It’s the ideal foundation for entrepreneurs who want a scalable recurring-income model that grows over time.

Real Agencies Growing with HighLevel

Thousands of automation agencies and SaaS startups are using HighLevel to deliver results, automate processes, and grow fast. Here are two standout examples:

BrandLyft Marketing (USA)

BrandLyft Marketing has been a GoHighLevel automation partner since 2019, specialising in local business growth systems.
By focusing on automation, funnels, and CRM setup using HighLevel, they’ve helped hundreds of small businesses scale – all within one platform.

GenieAI by Entrepreneurs Circle (UK)

GenieAI is a UK-built automation and CRM platform developed by Entrepreneurs Circle, a business coaching organisation supporting thousands of small business owners.
It uses a HighLevel-style white-label framework to deliver advanced automation tools for lead capture, messaging, funnels, and review management – all under the GenieAI brand.

Its success highlights how HighLevel technology is enabling real UK entrepreneurs to launch software businesses quickly, affordably, and at scale.

These examples show what’s possible when automation and SaaS are combined with clear strategy and strong client support.

Why MarketerM8 Chose HighLevel for the SaaSpreneur Program

When we created the MarketerM8 SaaSpreneur Program, we wanted to make SaaS accessible – not theoretical.

HighLevel was the natural choice as our backbone platform because it’s built for agencies, scalable from day one, and proven across industries.

Through our £1 entry program, participants get:

• Six months of access to a live HighLevel account

• Weekly live workshops covering CRM setup, automations, funnels, and pipelines

• Guided onboarding with real clients (we join your calls to train you hands-on)

• A 50/50 revenue share while you learn and earn

• The opportunity to purchase your own HighLevel SaaS Agency via our affiliate link once you’re ready

This “learn first, earn later” approach ensures every participant gains practical experience, builds recurring income, and develops real software business skills.

👉 Apply for the £1 SaaSpreneur Program: https://www.marketerm8.com

Why GoHighLevel Is the Future of Agency Growth

GoHighLevel is more than software – it’s an ecosystem for growth.

It allows entrepreneurs to create predictable, subscription-based income through automation, client systems, and white-labelled software solutions.

For many, it’s the fastest route to building a business that:

• Generates monthly recurring revenue

• Runs efficiently without constant client delivery

• Builds long-term value that can scale or sell

That’s why agencies like BrandLyft and GenieAI have built their success on platforms like HighLevel – and why every new SaaSpreneur we train at MarketerM8 starts there too.

The Platform That Powers the SaaSpreneur Movement

The MarketerM8 SaaSpreneur Program exists because of GoHighLevel.

It’s the platform that makes it possible to start a software business for just £1 – learn automation through live workshops, work with real clients, and earn income before you even buy your own licence.

GoHighLevel provides the tools.
MarketerM8 provides the training.
You provide the action.

Together, that’s the formula for growth.

👉 Join the £1 SaaSpreneur Program today: https://www.marketerm8.com