A comprehensive breakdown of how WhatsApp messaging is billed, including message categories, subscription details, free messaging opportunities, and rebilling workflows.
1. Overview of WhatsApp Billing
MarketerM8 adopts a per-message billing model, charging only for each delivered message instead of imposing fees per 24-hour conversation block. This provides sub-accounts with granular oversight of messaging costs and strategic budgeting flexibility.
Messages are segmented into four categories—Marketing, Utility, Authentication, and Service—each with distinct triggers and cost implications. Recognizing how each behaves is essential for optimizing spend while delivering relevant, timely communications.
2. Subscription Fees for Sub-Accounts
Every sub-account using WhatsApp must maintain an active subscription with MarketerM8. This subscription is a flat $29.99/month, billed directly by MarketerM8 unless a free trial is in place.
30-Day Free Subscription Trial (12 June – 1 September 2025)
MarketerM8 is offering a promotional 30‑day free trial for WhatsApp subscriptions during this window. Agencies and their sub-accounts can activate WhatsApp at no subscription cost initially—though standard message usage fees still apply. Subscription billing begins automatically once the trial concludes, unless canceled.
3. Per-Message Pricing Structure (Effective 1 July 2025)
Starting 1 July 2025, messaging charges are based exclusively on the number of delivered messages, categorized by type:
Marketing: Charged per message
Utility: Charged only if sent outside the open customer service window; messages within an open window are free
Authentication: Charged per message
Service: Messages are free, enabling unlimited cost‑free customer support conversations
This structure encourages cost-effective messaging and alignment of content type with business objectives.
4. Message Rates by Country (Sample Overview)
| Market | Currency | Marketing (USD) | Utility (USD) | Service |
|---|---|---|---|---|
| Argentina | $US | 0.0973 | 0.0455 | FREE |
| Brazil | $US | 0.0984 | 0.0106 | FREE |
| Chile | $US | 0.1400 | 0.0315 | FREE |
| Colombia | $US | 0.0196 | 0.0003 | FREE |
| Egypt | $US | 0.1690 | 0.0082 | FREE |
| France | $US | 0.2256 | 0.0473 | FREE |
| Germany | $US | 0.2149 | 0.0867 | FREE |
| India | $US | 0.0168 | 0.0023 | FREE |
| Indonesia | $US | 0.0648 | 0.0395 | FREE |
| Israel | $US | 0.0557 | 0.0084 | FREE |
| Italy | $US | 0.1089 | 0.0473 | FREE |
| Malaysia | $US | 0.1355 | 0.0221 | FREE |
| Mexico | $US | 0.0687 | 0.0134 | FREE |
| Netherlands | $US | 0.2516 | 0.0788 | FREE |
| Nigeria | $US | 0.0813 | 0.0105 | FREE |
| Pakistan | $US | 0.0746 | 0.0086 | FREE |
| Peru | $US | 0.1107 | 0.0315 | FREE |
| Russia | $US | 0.1263 | 0.0630 | FREE |
| Saudi Arabia | $US | 0.0717 | 0.0182 | FREE |
| South Africa | $US | 0.0597 | 0.0120 | FREE |
| Spain | $US | 0.0969 | 0.0315 | FREE |
| Turkey | $US | 0.0171 | 0.0084 | FREE |
| United Arab Emirates | $US | 0.0605 | 0.0248 | FREE |
| United Kingdom | $US | 0.0833 | 0.0347 | FREE |
| North America | $US | 0.0395 | 0.0063 | FREE |
| Rest of Africa | $US | 0.0354 | 0.0063 | FREE |
| Rest of Asia Pacific | $US | 0.1154 | 0.0179 | FREE |
| Rest of Central & Eastern Europe | $US | 0.1355 | 0.0335 | FREE |
| Rest of Latin America | $US | 0.1166 | 0.0179 | FREE |
| Rest of Middle East | $US | 0.0537 | 0.0144 | FREE |
| Rest of Western Europe | $US | 0.0933 | 0.0270 | FREE |
| Other | $US | 0.0951 | 0.0122 | FREE |
5. Free “Entry-Point” & Service Conversations
Service Conversations (initiated by customer or within 24-hr window): Free of charge, enabling unlimited support messaging.
Free Entry‑Point Conversations: These business- or customer-initiated interactions lasting up to 72 hours are also free.
Strategic use of these windows can significantly reduce messaging costs while maximizing engagement.