Alternatives to ScoreApp
ScoreApp, created by entrepreneur and author Daniel Priestley, has done a brilliant job of putting scorecard marketing on the map. It’s a tool designed to help businesses build quizzes and assessments that capture leads, segment prospects, and deliver personalised results — and it’s widely promoted as a way to boost SEO by driving traffic and engagement through interactive content.
But while ScoreApp is a strong platform, it’s not the only option. Depending on your needs, you might want more flexibility, deeper automation, or a tool that integrates directly with the rest of your marketing system.
Here’s a breakdown of the best ScoreApp alternatives, what users say about them, how they’re priced, and why MarketerM8 (powered by HighLevel) is worth serious consideration if you’re looking for more than just a quiz builder.
What to Look for in a Scorecard Tool
Before we dive into the alternatives, it’s worth knowing what matters most when choosing a platform:
Logic & branching – Can the tool adapt based on answers?
Branding & white labelling – Can you make it feel fully yours?
Automation & integrations – Will it connect with your CRM and workflows?
Reporting & analytics – Can you track results and behaviour easily?
Cost vs scalability – Does pricing stay sensible as your audience grows?
1. Outgrow
Why it’s good:
Outgrow is built for interactive content — quizzes, calculators, assessments — and offers more flexibility and customisation than most. It’s a popular choice for marketers who want highly engaging lead magnets.
User reviews: 4.8/5 on GetApp. Users praise its interactivity and conversion-focused features, though some say advanced features quickly become expensive.
Pricing: Plans start from around $22/month, but advanced features and higher limits cost more.
2. Typeform
Why it’s good:
Typeform is known for its beautiful, conversational forms. It’s ideal for lightweight quizzes, surveys, and lead capture with great user experience.
User reviews: High ratings for ease of use. Some users find its logic and scoring features limited compared to dedicated quiz tools.
Pricing: Free plan available. Paid plans start at around £25/month for 100 responses. Advanced logic and branding require higher tiers.
3. Jotform
Why it’s good:
A flexible form builder with scoring logic and hundreds of templates. It’s widely used and integrates with most major apps.
User reviews: Users love its simplicity and versatility. However, it’s not purpose-built for quiz funnels, so more setup is required.
Pricing: Free plan with limited features. Paid plans vary by submission limits and storage.
4. PointerPro
Why it’s good:
Previously known as Survey Anyplace, PointerPro offers advanced branching, scoring, formulas, and custom reports. It’s ideal for deeper assessments.
User reviews: Highly rated for power and flexibility, but some users say it’s overkill for simple use cases.
Pricing: Mid-tier plans start around $33/month, with advanced plans costing more.
5. Agolix
Why it’s good:
Agolix focuses on assessments, branded quizzes, and dynamic PDF reporting. It’s flexible and powerful, though less widely known.
User reviews: Positive, though fewer reviews exist due to its smaller user base.
Pricing: Starts around $34/month, with higher tiers for more features and responses.
6. MarketerM8 (Powered by HighLevel)
This is the alternative most people overlook — but probably shouldn’t.
Why it’s good:
MarketerM8 uses HighLevel’s powerful CRM and marketing automation tools to build scorecard-style funnels inside your all-in-one system. You can use forms, surveys, custom fields, automations, and AI to create highly tailored quizzes — and then follow up, nurture, book appointments, and close sales automatically.
Because HighLevel is a complete platform, you’re not just capturing leads — you’re managing the entire marketing and sales journey from one place. That’s something ScoreApp, brilliant as it is for lead generation, simply doesn’t do.
User reviews: HighLevel consistently receives strong feedback for value and depth. Users love that they can replace multiple tools with one platform and manage the full customer journey from lead capture to conversion.
Pricing:
Starter Plan: ~$97/month – includes forms, surveys, automations, pipelines, and CRM
Unlimited Plan: ~$297/month – includes unlimited accounts and additional features
SaaS Pro: ~$497/month – advanced agency-level functionality
While a dedicated quiz tool might seem cheaper on the surface, once you add a CRM, email automation, and booking system on top, HighLevel becomes far more cost-effective — and far more powerful.
Comparison Table
The Final Word
If you’re just looking for a simple quiz or one-off scorecard, tools like Outgrow or Typeform will do the job. But if you’re serious about building lead-generation systems that don’t stop at capturing leads — systems that also nurture, convert, and automate — then MarketerM8 (powered by HighLevel) is worth a closer look.
It’s not just a quiz builder. It’s the complete marketing machine behind it.
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