Top 5 Ways OBMs Can Generate More Leads
As an Online Business Manager (OBM), your success depends on more than managing client operations—you also need a steady stream of new opportunities. The challenge? Lead generation can often feel like a full-time job on top of the one you already have.
The good news is, there are strategies you can use to attract clients consistently without burning yourself out. Here are the top five ways OBMs can generate more leads—and how joining the MarketerM8 Directory as an affiliate can give you a lead-generation advantage.
1. Position Yourself as a Specialist
The most successful OBMs don’t try to serve everyone. They stand out by niching into industries such as coaching, consulting, or creative agencies. When you become the OBM for a particular niche, clients start seeking you out instead of the other way around.
Lead Gen Tip: Build and share case studies that highlight results in your chosen niche.
2. Run Workshops or Strategy Clinics
Hosting workshops on topics like “Systemising Your Marketing” or “Scaling with Smarter Systems” positions you as a thought leader. It gives potential clients a chance to see your expertise in action, while you generate warm leads from attendees.
Lead Gen Tip: Repurpose workshop content into blogs, social posts, or videos for long-term visibility.
If you want to run your own workshops, we have the blueprint which you can download for free: https://www.marketerm8.com/workshop-marketing-book
3. Partner with Complementary Service Providers
Forming partnerships with VAs, consultants, or agencies is one of the quickest ways to access new clients. When these providers notice a client needs higher-level management, you’re the natural referral partner.
Lead Gen Tip: Offer referral incentives or co-create service packages to strengthen partnerships.
4. Use Smart Outreach
Cold outreach still works—when it’s done well. A personalised, concise LinkedIn or email message that speaks directly to a business owner’s pain points (like disorganised systems or missed opportunities) can open the door to valuable conversations.
Lead Gen Tip: Keep your outreach about the client’s challenges, not your services. Short, specific, and empathetic messaging converts best.
5. Get Listed in a Trusted Directory
One of the most effective ways to generate leads is to appear where clients are already looking. That’s why being part of a specialist directory can be a game-changer.
Why the MarketerM8 Directory Works for OBMs
The MarketerM8 Directory is specifically for VAs and OBMs who join our affiliate program. Unlike generic listings, it connects you directly with business owners looking for operational and marketing support.
Clients are searching here: Many businesses come to MarketerM8 to systemise their marketing—and they often need OBM-level support.
We refer leads to you: Affiliates listed in our directory are the first people we recommend when clients ask for hands-on help.
Earn while you serve: As an affiliate, you also earn recurring commissions by introducing clients to MarketerM8’s all-in-one CRM system.
It’s a win-win-win model: Clients get the system and support they need, you attract new leads and recurring income, and we build stronger affiliate partnerships by referring clients back to you.
