As a HighLevel software consultant, I’ve helped many businesses in leveraging GoHighLevel’s powerful capabilities. One crucial aspect of optimizing the platform is securing A2P 10 DLC approval, a mandatory process for U.S. based businesses sending text messages via GoHighLevel. Let’s break down this process to ensure your text messaging campaigns are compliant, efficient, and impactful.

Why A2P Approval Matters

Text messaging is a cornerstone of modern business communication, particularly for automation and follow-up campaigns. Compared to email, SMS offers unparalleled immediacy and engagement. However, with regulatory changes introduced in the U.S. in August 2023, businesses now require A2P approval to send texts through platforms like GoHighLevel. This change ensures compliance and protects businesses from penalties while maintaining high delivery rates.

Overcoming Challenges in the A2P Process

The initial transition to A2P 10 DLC approval presented challenges for many in the GoHighLevel community. Previously, text messaging didn’t require this level of approval, but misuse led to stricter regulations. These changes necessitate a well-prepared approach, starting with a registered business and a compliant website.

Step 1: Register Your Business

The first step in the A2P process is ensuring your business is registered. For U.S.-based businesses, having an Employer Identification Number (EIN) simplifies the process. This official registration demonstrates legitimacy, a key factor in gaining approval.

Step 2: Build a Compliant Website

A compliant website is essential for approval. Here’s what you need:

Privacy Policy and Terms of Service: Clearly outline your data handling and communication policies.

Opt-In Form: Include a checkbox for text message consent, ensuring users agree to receive communications.

Contact Information: Display your business details prominently to establish trust and transparency.

Step 3: Fill Out the A2P Application

Accuracy is critical when completing the A2P application. Include all relevant business details and double-check your entries to avoid costly re-submissions. Familiarize yourself with campaign standards to ensure your application aligns with industry expectations.

Step 4: Secure a Messaging Phone Number

Once approved, you’ll need a dedicated phone number for your campaigns. This number can be purchased within your HighLevel account. Consider area codes strategically to align with your target audience. Testing your number ensures seamless integration with your campaigns.

Step 5: Stay Compliant in Messaging

Maintaining compliance is an ongoing process. Always include opt-out language in your messages, such as "Reply STOP to unsubscribe," to protect your messaging capabilities and avoid penalties.

Leverage Community and Resources

Navigating the A2P approval process is easier with the right support. MarketerM8 have a dedicated support team and experts in the A2P application process.

Final Thoughts

Achieving A2P approval is a straightforward yet vital step for any U.S. business leveraging text messaging. Other countries will have differing compliance requirements. With a compliant setup and a strategic approach, you’ll unlock the full potential of GoHighLevel’s messaging capabilities.

Need help? Book a demo with the MarketerM8 team at marketerm8.com/demo to streamline your path to approval.