Getting great reviews from happy customers shouldn’t be so hard.

Yet for many small businesses, it’s a constant uphill battle — even though the payoff is massive. Here's why it matters:

🔹 87% of consumers read online reviews for local businesses (BrightLocal, 2023)
🔹 Businesses with more than 9 recent reviews earn 52% more revenue than average (Womply)
🔹 Just a 0.1-star increase in your average rating can boost conversion rates by 25% (Uberall)
🔹 And Google reviews are now one of the top three local SEO ranking factors (Whitespark, 2023)

Put simply: more (and better) Google reviews mean more trust, more traffic, and more business.

But even your most loyal customers won’t always leave a review — unless you make it easy.

In this post, we’ll show you how to use HighLevel, Custom Values, and ChatGPT to automate the process of sending out helpful draft Google reviews — making it easier for your clients to follow through and boost your online reputation.

🛠️ What We’re Building

We’re creating a HighLevel automation that:

1. Collects feedback via a form or trigger (e.g. a tag or pipeline stage)

2. Uses ChatGPT to write a draft Google review based on input

3. Stores that draft in a custom value

4. Sends it to the customer in a personalised message with a link to Google

Let’s break it down step by step.

Step 1: Collect Feedback

First, trigger the workflow. You could do this in several ways:

• After a service is completed (tag applied)

• After a support ticket is closed

• Using a “How did we do?” form or survey

If you’re using a form, add fields like:

• Rating (1–5 stars)

• A short comment

• First name

This info becomes the foundation for the ChatGPT prompt.

Step 2: Use ChatGPT to Generate the Draft Review

Inside your HighLevel workflow, use the AI Action step (ChatGPT integration) to generate a review draft.

Here’s an example prompt:

"Write a friendly 5-star Google review for a local carpet cleaning company. The customer’s name is {{contact.first_name}}, and they said: '{{form.feedback}}'"

Make sure the output is stored in a Custom Value like {{custom_values.draft_google_review}}.

Step 3: Store the Draft Review Using Custom Values

You’ll need a custom field (or custom value, depending on setup) to store the generated review text. This ensures you can reference it later in the email or SMS you send.

In the AI Action step:

• Set the output to populate your custom field, e.g. draft_review_text

This keeps it dynamic and personal — without you lifting a finger.

Step 4: Send the Draft Review with a Link

Now add a message step (Email or SMS) that says something like:

Subject: Quick favour?

Body:
Hi {{contact.first_name}},
Thanks again for using our service – really appreciate your support.

Here’s a quick draft of what you might write as a Google review (just to make it easier!):

"{{custom_values.draft_google_review}}"

If you’d be happy to share this (or your own version), you can post it here:
👉 [Insert your Google review link]

Thanks again – it means a lot!

✅ Why This Works

• Reduces friction – Most people struggle to know what to write.

• Feels helpful, not pushy – You’re giving a starting point, not demanding praise.

• Increases conversions – When reviews are easier to post, more people do it.

And since this all runs through HighLevel, it’s 100% automated once set up.

Bonus Tip: Add a Reminder Loop

If the review isn’t submitted after a few days, set a follow-up reminder using a wait + conditional check (e.g. via a custom field or tag). This can gently nudge them again — or even offer a small thank-you incentive.

🚀 Final Thoughts

This little trick blends the power of AI, CRM automation, and behavioural psychology — and it works beautifully.

If you’re using HighLevel (or MarketerM8), this is a smart, scalable way to boost your Google reviews without nagging or chasing customers manually.

If you're ready to take action, here are three ways you can move forward:

✅ Option 1: Do It Yourself

Read through this blog post and implement the steps using your own HighLevel account. Everything you need to get started is included above — and if you’re already familiar with workflows, it’s a quick win.

🎓 Option 2: Join a Live Workshop

Join our Google Ads & Reputation Management Workshop, where we walk through this system in more detail. It’s interactive, free to attend, and you can ask questions about how to apply it to your business.
👉 See all upcoming workshops here

🤝 Option 3: Book a Discovery Call

Want to fast-track it? Book a free discovery call, and we’ll load in the pre-built snapshot that’s already 80% complete. All you’ll need to do is personalise the “green boxes” (the SMS and email copy) to suit your tone and brand.
👉 Book your discovery call

Whichever route you take, the key is to start — because your next five-star review might just be one automation away.