MM8 Blog

HighLevel compared to WordPress for CRM and marketing automation flexibility

Prediction: HighLevel = The WordPress of CRM Systems

June 23, 20253 min read

Why the WordPress Comparison Makes So Much Sense

🧱 It’s a box of Lego, not a pre-built toy
At MarketerM8, we help businesses build custom sales and marketing systems using HighLevel - and the best way we can describe it?
It’s like getting a giant box of Lego.

HighLevel gives you all the core building blocks: automations, emails, pipelines, calendars, forms, funnels, and more (we run weekly workshops covering all these topics and more. Click here to have a look!). But how you put those pieces together is up to you.

That means total flexibility. Want to automate a client onboarding journey? Set up a live event registration system? Build a lead nurture campaign that runs for months? If you can imagine it, you can build it - and we’ll help you do it right.

🎨 Snapshots = WordPress Themes
One of the first things we help clients with is choosing the right starting point. That’s where Snapshots come in - HighLevel’s equivalent of a WordPress theme.

A Snapshot is a prebuilt marketing system, complete with web pages, emails, automation workflows, calendars, and pipelines. We create and customise Snapshots tailored to your business goals - so you get a running start with the structure already in place.

🧩 The Marketplace = Plugin Ecosystem
HighLevel also has its own Marketplace - just like WordPress plugins or Shopify extensions.

It’s where developers and agencies (like us!) publish tools, add-ons, and industry-specific enhancements. From advanced automation templates to specialist integrations, the Marketplace is growing fast - and we’re constantly testing what’s new so our clients stay ahead of the curve.

🤖 AI That’s Built In, Not Bolted On
At MarketerM8, we’re big believers in working smarter - and HighLevel’s built-in AI is changing the game.

AI is already embedded across the platform:

  • AI assistants in workflows

  • Smart content generation for emails, SMS, and landing pages

  • AI-powered lead scoring and segmentation

  • Voice AI for call handling

  • Intelligent conversation routing for better conversions

These aren’t beta features - they’re already live, and we’re building them into client systems every day.

📈 Our Prediction? HighLevel Will Dominate Like WordPress
WordPress now powers over 43% of the internet - and we think HighLevel is on a similar path in the CRM and marketing automation space.

It’s already replacing dozens of disconnected tools for thousands of businesses - and it’s still early days. As more organisations realise they can run their entire customer journey in one place, HighLevel will become the new standard.

Especially when compared to traditional platforms like Salesforce and HubSpot - which are increasingly seen as expensive, complex, and slow to adapt - HighLevel’s speed and agility are a breath of fresh air.

🛠️ Need Help Building Your HighLevel System?
At MarketerM8, we’re not just fans of HighLevel - we’re expert implementers.

We help businesses in the UK (and beyond) build clean, strategic setups that align with their goals - whether that’s:

  • A full end-to-end HighLevel setup

  • Hands-on training for your team

  • Smarter automation of your sales and marketing

📞 Ready to see how it could work for you?
👉 Book a discovery call with us

HighLevelWordpressMarketing AutomationAgency
blog author image

Atticus Mills

Marketing consultant at MarketerM8. I help small businesses and agencies get more out of their CRM systems and marketing automation - specifically with HighLevel. I’m all about practical strategies that actually work in the real world, not just theory. If you’re looking to simplify your marketing tech and grow more efficiently

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