When it comes to sending marketing emails from MarketerM8 / HighLevel, knowing the most effective tactics can significantly boost your open rates, click-through rates, and ultimately your conversion rate. MarketerM8 / HighLevel’s built-in email marketing tools are powerful, but only if you know how to use them effectively.

Here are Twelve Powerful Tactics you can implement using MarketerM8 / HighLevel’s email marketing features to help:

Double your open rates

Triple your click-through rates

Dramatically boost your engagement

The first step to improving your emails’ effectiveness is getting them opened. So, let’s dive into some smart tactics to increase your open rates.

Tactic #1: Use Effective Subject Lines

Your subject line is the first impression your email makes. In MarketerM8 / HighLevel, you can easily customize subject lines for personalisation and testing. Make sure your subject lines fall under one of four categories: Curiosity, Benefit, Scarcity, or Results. Curiosity-based lines tease something unexpected, while Benefit-driven ones highlight value. Scarcity creates urgency, and Results showcase specific proof. For best results, include numbers or personalisation, such as the recipient’s name. With MarketerM8 / HighLevel’s split-testing feature, you can test multiple subject lines to see what works best.

Tactic #2: Add Emojis to Subject Lines

MarketerM8 / HighLevel supports emojis in subject lines, which can significantly increase your open rates. Emojis add personality, colour, and even emotion to your emails. Tests have consistently shown an increase in open rates by over 60% when emojis are included. Common choices include ✅ (Green Tick) for affirmation, ⏰ (Alarm Clock) for urgency, and ❤️ (Heart) for warmth. Remember to test how your emojis display across devices. MarketerM8 / HighLevel’s preview and test features make this easy.

Tactic #3: The Preview Text Trick (Second Subject Line)

The preview text, or ‘second subject line’, is the snippet of text that follows the main subject line in the inbox. In MarketerM8 / HighLevel, this can be easily customized to enhance your open rates. Instead of generic text, use your preview text to complement your subject line or overcome potential objections. For example, if your subject line is: “Swipe Our £15,000 Email Template,” your preview text could be: “It’s simpler than you think and works in any industry.” MarketerM8 / HighLevel allows you to test how this preview displays to ensure it looks appealing.

Tactic #4: Personalise the 'From' Name

MarketerM8 / HighLevel allows you to personalize the ‘From’ name in your emails. Using a personal name rather than a company name makes your emails feel more genuine. Stick with a consistent ‘From’ name to build familiarity. When experimenting with new names, try blending them with your brand, e.g., “Julian at MarketerM8.” This approach offers the personal touch while still reminding recipients of your brand. Test your open rates in MarketerM8 / HighLevel to find what works best for your audience.

Tactic #5: Timing Your Emails Correctly

Timing can make or break your MarketerM8 / HighLevel email campaigns. Many people work from home on Mondays and Fridays, which can affect response rates. MarketerM8 / HighLevel’s scheduling tools allow you to send emails at the most effective times. Instead of blasting your entire list at once, consider using MarketerM8 / HighLevel’s Drip feature to spread your emails out over time. This approach prevents overwhelming your audience and improves your chances of getting noticed. Test different times to see what works best for your audience and adjust your strategy accordingly.

Tactic #6: Optimising Link Placement

With MarketerM8 / HighLevel, you can easily include links throughout your emails. The optimal number is four, but they should all lead to the same destination. Including too many different links can harm deliverability. Instead, place your primary link at various points within your email: early for eager readers, midway for direct calls-to-action, near the end for thorough readers, and in the P.S. for skimmers. MarketerM8 / HighLevel’s link tracking feature lets you monitor which placement works best.

Tactic #7: Enhance Emails with Visuals

Images and GIFs can enhance your MarketerM8 / HighLevel emails. Adding visuals to your emails makes them more engaging and encourages clicks. Use simple animations to draw attention to your call-to-action. Ensure your visuals are properly formatted to display correctly across devices.

Tactic #8: Using Video Thumbnails

MarketerM8 / HighLevel doesn’t support embedding videos directly, but you can drive clicks by including a thumbnail image of a video with a play button overlay. This approach is especially effective for product demos, testimonials, or personalised messages.

Tactic #9: Building Effective Follow-Up Sequences

MarketerM8 / HighLevel excels at creating follow-up sequences. Rather than relying on a single email, build a series that progressively builds interest and addresses objections. Use automated workflows to target recipients who haven’t opened or clicked your first email.

Tactic #10: Going Beyond Names with Personalisation

MarketerM8 / HighLevel allows personalisation beyond just names. Segment your audience based on interests, past interactions, or behaviour. High relevance improves engagement.

Tactic #11: Create Scarcity and Exclusivity

MarketerM8 / HighLevel’s automation features are perfect for creating urgency and exclusivity. Use sequences and timed triggers to promote limited-time offers, early access invitations, or special bonuses.

Tactic #12: Test, Refine, and Repeat

MarketerM8 / HighLevel’s split-testing tools allow you to test subject lines, content, and timing to see what works best. Continuously experiment and optimise your campaigns.

Additional Resources:

Book a call with the MarketerM8 team
HighLevel Email Support Portal