MM8 Blog

Thoughtful man in denim shirt looking concerned, with text asking 'How Much Are You REALLY Spending on Software?' — highlighting small business tech costs.

How Much Are You Really Spending on Software? The Hidden Monthly Cost of Managing Sales, CRM, and Marketing

June 30, 20253 min read

If you're a small business owner, chances are you're subscribed to more software tools than you’d care to admit — one for appointments, one for email, one for social media… it adds up fast.

Individually, these tools seem affordable. But when you zoom out, the true cost of running your business tech stack can easily climb to £600+ per month — and that’s without factoring in the time wasted hopping between dashboards.

So let’s break it down.


📊 The Typical Small Business Software Stack (and What It Costs)

Table showing average monthly costs of small business software tools, including CRM, appointment scheduling, email marketing, social media, and reputation management.

🧾 Total: £190 to £620/month

This is the real-world range most UK small businesses fall into, especially those trying to maintain a professional online presence and keep up with customer engagement.

And don’t forget — most of these tools don’t talk to each other. So you’re either paying for integration tools like Zapier or dealing with manual data transfers. Either way, it’s a hidden tax on your time and budget.


🤔 There Has to Be a Better Way

This is where all-in-one platforms like HighLevel (or our white-label version, MarketerM8) come in.

Instead of managing a dozen logins, paying for multiple tools, and duct-taping data together — HighLevel lets you handle:

  • CRM and pipelines

  • Appointment scheduling

  • Email and SMS marketing

  • Social media posting

  • Review and reputation management

  • Forms, surveys, landing pages

  • Automation and reporting

...all from one dashboard, for as little as £97/month.


🚀 The Bottom Line

You could spend £500/month cobbling together 7 tools, or simplify your business with one system that’s actually built to scale.

And if you're not techy? We've already done 80% of the setup for you — ready to personalise the final bits with your brand and tone.


Ready to Simplify Your Tech Stack?

Here are 3 ways to get started:

✅ Option 1: DIY

Read our tutorials and blog posts, and implement HighLevel yourself. Start here:
👉 Just Type “How Can HighLevel Help [Your Business]?” - And Let It Map Out the Plan

👉 What is HighLevel Software? A Complete Guide to the All-in-One Marketing Platform

👉 HighLevel Support: A Comprehensive Guide for Users

🎓 Option 2: Join a Free Workshop

Join 1 of our 13 live workshops on HighLevel topics such as automation or reputation management etc. Ask your questions in real time.
👉 Register here

🤝 Option 3: Book a Discovery Call

Want to fast-track your setup and get a system that’s already 80% complete? We’ll load aspects of a pre-built HighLevel snapshot which works for your business, keeping your sub-account clutter free and then we will work closely with a member of your team - your HighLevel Champion.

Here’s how it works:
We train and support one team member to become your internal expert, your go-to person for running the CRM, automations, calendars, and more. We’ll work closely with them until they’re confident and fully in control.

Once they’ve got the reins, you might never need us again - and that’s completely fine. There’s no retainer, no ongoing consulting fee - just the monthly HighLevel subscription.

This approach keeps costs low, puts you in control, and ensures your business builds in-house capability for the long term.

👉 Book your free discovery call


💡 One Last Thought…

Even if your business doesn’t need everything HighLevel can do, that’s absolutely fine.

Some of our clients just use one feature - and still see huge value.

  • One uses it just for social media scheduling with the built-in planner

  • Another uses it only for calendar bookings and reminders

  • Others focus on Google review automation or CRM pipelines

You don’t have to go “all in” to benefit - just start with the piece that solves your biggest bottleneck.

The beauty of HighLevel (and our MarketerM8 setup) is that you can start simple… and scale up when you’re ready.

Small BusinessBudgetHighLevelcost friendly
blog author image

Atticus Mills

Marketing consultant at MarketerM8. I help small businesses and agencies get more out of their CRM systems and marketing automation - specifically with HighLevel. I’m all about practical strategies that actually work in the real world, not just theory. If you’re looking to simplify your marketing tech and grow more efficiently

Back to Blog
MaketerM8

The Most Comprehensive AI enabled Marketing & Sales Automation System for Small Business Marketers.

© 2025 Marketer-M8. All Rights Reserved

Marketer-M8

Julian Mills Consulting Limited

27 Old Gloucester Street, London, United Kingdom, WC1N 3AX